First used in the 1970s, the GG logo was an evolution of the original Gucci rhombi design from the 1930s, and from then it's been an established symbol of the House's heritage. Here, the pattern defines this pair of Gucci Tennis 1977 sneakers presented in ivory GG embroidered crochet cotton. Deepening the connection to the brands' heritage, Guccio Gucci's initials also appear as a raised motif at the sole.
